From managing complex, corporate partnerships to driving multi-million dollar advertising campaigns to executing high stakes rapid response communications to driving tech platform policy changes and education, Jennifer Helm has had a dynamic, challenging and meaningful career at the intersection of tech, media and politics for over 15 years.
Since 2017, Jen has worked at Meta in Washington, DC. Currently, she serves as a business leader within Meta's Content Policy Team and engages on platform policies with advertisers, creators and industry trade groups, with a focus on brand safety and suitability, media responsibility and monetization. She delivers highly sophisticated and strategic corporate diplomacy to build knowledge between business and policy teams. Prior to this role, she led advertising partnerships for democratic political campaigns, plus government, nonprofit and advocacy organizations. Ahead of the 2018 and 2020 elections, she helped to launch Facebook's Election Transparency efforts including the Ad Library, Political Advertising Authorization and Disclaimer Tools, and Social Issue, Election, and Political Ad Policies. She also managed the company's partnership with The Ad Council where she worked on the creation of 15 public service announcements for campaigns such as Love Has No Labels, Seize The Awkward and more. The Love Has No Labels campaign, "Fight The Virus. Fight the Bias" won a 2021 Shorty Award for Best Use of Facebook.
Before joining Meta, Jen worked at digital marketing and public affairs firm, Bully Pulpit Interactive (BPI), where she led client campaigns and managed the agency's marketing, communications and new business efforts. During her five years there, the agency quadrupled in size, acquired and incubated several companies and expanded from Washington, DC to New York, San Francisco and Chicago.
Prior to BPI, Jen worked in New York where she directed digital communications strategy for TIME, FORTUNE, MONEY, CNNMoney and LIFE. She worked closely with the editorial and business sides of each publication to drive innovation, publicize news and launch online products. Additionally, she helped to manage major events such as the TIME 100, Fortune Brainstorm Tech, Fortune’s Most Powerful Women Summit and more.
Prior to Time Inc., Jen worked for various media organizations and marketing agencies such as Air America Media, New Media Strategies (MXM) and America Abroad Media. She also briefly ran her own consulting company where she executed high level marketing and communications strategy for nonprofits, venture capital firms, media companies and startups.
Jen has served on the board of Thrive DC and was a member of United Way's Emerging Leaders Society. She helped to establish the New Leaders Council in Washington, DC and across the country and was previously a partner with the Truman National Security Project. She is also a judge for the International Academy of Digital Arts and Science Anthem Awards.
Jen received her bachelor's degree in Journalism from The George Washington University's School of Media and Public Affairs. She also has a certificate in Business Administration from Georgetown University's School of Continuing Studies.
Jen currently lives outside of Washington, DC with her family. She is always up for a chat about politics, media, or technology, so feel free to get in touch.
Past Speaking Engagements
Cannes International Festival of Creativity, Advertising Week, The New York Times Social Media Summit, Personal Democracy Forum, South by Southwest, The Smithsonian, Ohio University, Princeton University, University of Chicago Harris School of Public Policy, Netroots Nation, The National Press Club, and more.